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Influencers can make or break a sweepstakes campaign, but should you choose micro-influencers or macro-influencers to promote your next giveaway? Let’s break down what each type offers and whic...

Thinking about running a sweepstakes to boost your brand or grow your email list? It can be a smart move, but ignoring the rules can land your business in trouble.   Why You Can’t Afford ...

Sweepstakes are no longer just simple “enter your email and win” promotions. Today, brands are turning to gamification, adding game-like elements to sweepstakes to dr...

As sustainability becomes a core concern for consumers, brands are getting creative with how they promote eco-friendly values, sweepstakes included. No longer just a tool to boost sales or engage...

In uncertain economic times, businesses often pull back on spending, especially in marketing. But savvy brands know that cutting engagement with customers isn’t always the best move. Worth reading: Top...

Sweepstakes are powerful tools for marketing—but with great promotional power comes ethical responsibility. While many giveaways are conducted with integrity, others skirt the line, raising questions ...