Need-To-Know Insights, Guidance, and News to Get You a Step Closer in Winning

Entering sweepstakes can be exciting, but are you unknowingly giving away too much personal information? With digital sweepstakes booming, it’s essential to understand how to protect your data while s...

Gen Z (born between 1997 and 2012) is changing the way brands approach sweepstakes. They want more than just prizes—they’re looking for interaction, purpose, and personalization. Here's how to make ...

National borders no longer confine sweepstakes. As digital platforms erase geographical boundaries, international contests are becoming increasingly common—and highly effective. Brands that o...

Sweepstakes are no longer just simple “enter your email and win” promotions. Today, brands are turning to gamification, adding game-like elements to sweepstakes to drive...

In digital marketing, micro-sweepstakes are emerging as a powerful tool for brands that want quick engagement without running long campaigns. Unlike traditional giveaways that last weeks or months, micro-...

Social media has become the most popular way to run sweepstakes, but platforms like Facebook, Instagram, TikTok, and X (formerly Twitter) each have their own rules. In 2025, these rules continue to evolve, a...

Why do people keep entering sweepstakes, even when the odds of winning are slim? The answer isn’t just about the prizes, it’s about psychology. Winning (or even the chance of winning) taps into emotions ...

Influencers have transformed the way brands run sweepstakes. What once required large budgets and TV campaigns can now be achieved with one viral post. Through authentic engagement and lo...

Sweepstakes can be exciting, but not every giveaway is legitimate. Scammers often disguise fake contests to collect personal details or trick participants into paying hidden fees. Here’s how to spot the warning signs...