Need-To-Know Insights, Guidance, and News to Get You a Step Closer in Winning

Running a sweepstakes is a great way to engage customers, but it’s important to ensure the process is fair, transparent, and compliant with regulations. Read: Setting the Record Straight: Yes, Sweepsta...

Sweepstakes aren’t just for big brands with massive marketing budgets. Small businesses can also leverage giveaways to attract new customers, boost engagement, and increase brand loyalty. Read:&n...

In the competitive world of fashion and beauty, brands are constantly looking for creative ways to attract new customers and reward loyal ones. One of the most effective marketing strategies? Sweepstakes...

Sweepstakes are powerful tools for marketing—but with great promotional power comes ethical responsibility. While many giveaways are conducted with integrity, others skirt the line, raising questions abo...

In uncertain economic times, businesses often pull back on spending, especially in marketing. But savvy brands know that cutting engagement with customers isn’t always the best move. Worth reading: Top 10...

Running a sweepstakes sounds easy, but in 2025, a simple mistake can lead to fines, lawsuits, or account bans. Read first: Legal Loopholes: What You Need to Know Before Running a Sweepstakes   Mi...

Why do people keep entering sweepstakes, even when the odds of winning are slim? The answer isn’t just about the prizes, it’s about psychology. Winning (or even the chance of winning) taps into emotions ...

Sweepstakes are fun, but protect your info. Legit ones need only basics. Here's how to join safely.   1. Share Only What's Required Legitimate contests ask for: Name Email Ag...

Running a sweepstakes is one thing—making it go viral and drive real engagement is another. Read: Setting the Record Straight: Yes, Sweepstakes Are Real! Let’s take a look at some of the mos...