Need-To-Know Insights, Guidance, and News to Get You a Step Closer in Winning

Augmented Reality (AR) is no longer just for games or tech demos, it’s becoming a powerful marketing tool, and brands are now using AR to reinvent sweepstakes campaigns. By combining immersive tech...

What makes one sweepstakes campaign go viral while another barely gets noticed? The answer lies in a few critical factors: strategic timing, compelling prizes, seamless user experience,...

Sweepstakes are no longer just about winning a prize—they’ve become powerful tools for driving positive change. From promoting mental health awareness to championing sustainability,...

Sweepstakes are powerful tools for marketing—but with great promotional power comes ethical responsibility. While many giveaways are conducted with integrity, others skirt the line, raising questions abo...

We've all seen sweepstakes featuring celebrities, but do these promotions work for businesses? Let’s take a look at whether celebrity endorsements in sweepstakes are effective and if they truly boost consumer eng...

Running a sweepstakes is a great way to engage customers, but it’s important to ensure the process is fair, transparent, and compliant with regulations. Read: Setting the Record Straight: Yes, Sweepsta...

Running a sweepstakes sounds easy, but in 2025, a simple mistake can lead to fines, lawsuits, or account bans. Read first: Legal Loopholes: What You Need to Know Before Running a Sweepstakes   Mi...

Entering sweepstakes can be exciting, but it's essential to ensure that your entries are legally compliant to avoid any potential issues. Here's a guide on how to make your swee...

Sweepstakes are no longer just simple “enter your email and win” promotions. Today, brands are turning to gamification, adding game-like elements to sweepstakes to drive...