Need-To-Know Insights, Guidance, and News to Get You a Step Closer in Winning

Sweepstakes are a proven strategy to grow your email list, social followers, and customer leads, but with great data comes great responsibility. As consumers grow more privacy-conscious, brands must bal...

In digital marketing, micro-sweepstakes are emerging as a powerful tool for brands that want quick engagement without running long campaigns. Unlike traditional giveaways that last weeks or months, micro-...

Augmented Reality (AR) is no longer just for games or tech demos, it’s becoming a powerful marketing tool, and brands are now using AR to reinvent sweepstakes campaigns. By combining immersive tech...

In a world where sweepstakes and giveaways are everywhere, it’s easy to get excited at the thought of winning big. However, scammers know this all too well and have developed convincing tactics to trick people into...

Running a sweepstakes can build your email list and grow your social following quickly, but what happens next? Many brands leave value on the table by failing to retarget participants. Read:&nb...

Hey there, magazine lovers! Did you know that flipping through the pages of your favorite magazine could lead to more than just entertainment? That's right – many magazines host exciting sweepstakes w...

Artificial intelligence is reshaping how brands run sweepstakes, making campaigns smarter, faster, and more personalized. From tailoring prize options to targeting the right audience segments, AI tool...

Ever wondered why companies go gaga over sweepstakes? Let's peel back the curtain and uncover the reasons behind this exciting marketing tactic. Spoiler alert: it's not just about giving away prizes – th...

National borders no longer confine sweepstakes. As digital platforms erase geographical boundaries, international contests are becoming increasingly common—and highly effective. Brands that o...