Need-To-Know Insights, Guidance, and News to Get You a Step Closer in Winning

Running a sweepstakes is one thing—making it go viral and drive real engagement is another. Read: Setting the Record Straight: Yes, Sweepstakes Are Real! Let’s take a look at some of the mos...

Before anything else, yes, Sweepstakes are real! Entering sweepstakes is a thrilling pursuit with the potential to yield incredible rewards. While luck plays a significant role, understanding and ...

We've all seen sweepstakes featuring celebrities, but do these promotions work for businesses? Let’s take a look at whether celebrity endorsements in sweepstakes are effective and if they truly boost consumer eng...

Running a successful sweepstakes is all about engagement, and one of the best ways to achieve that is through user-generated content (UGC). Encouraging participants to create and share their own c...

National borders no longer confine sweepstakes. As digital platforms erase geographical boundaries, international contests are becoming increasingly common—and highly effective. Brands that o...

Sweepstakes are no longer just about winning a prize—they’ve become powerful tools for driving positive change. From promoting mental health awareness to championing sustainability,...

Sweepstakes are no longer just simple “enter your email and win” promotions. Today, brands are turning to gamification, adding game-like elements to sweepstakes to drive...

Augmented Reality (AR) is no longer just for games or tech demos, it’s becoming a powerful marketing tool, and brands are now using AR to reinvent sweepstakes campaigns. By combining immersive tech...

In digital marketing, micro-sweepstakes are emerging as a powerful tool for brands that want quick engagement without running long campaigns. Unlike traditional giveaways that last weeks or months, micro-...