Need-To-Know Insights, Guidance, and News to Get You a Step Closer in Winning

In today’s digital-first landscape, influencers have revolutionized how sweepstakes operate. Gone are the days of generic, one-size-fits-all campaigns. With their ability to engage niche audiences and create perso...

Hosting a sweepstakes can be an excellent way to boost brand visibility, grow your audience, and increase engagement. Read: Setting the Record Straight: Yes, Sweepstakes Are Real! But how do you determine if your e...

In the competitive world of fashion and beauty, brands are constantly looking for creative ways to attract new customers and reward loyal ones. One of the most effective marketing strategies? Sweepstakes...

In uncertain economic times, businesses often pull back on spending, especially in marketing. But savvy brands know that cutting engagement with customers isn’t always the best move. Worth reading: Top 10...

As sustainability becomes a core concern for consumers, brands are getting creative with how they promote eco-friendly values, sweepstakes included. No longer just a tool to boost sales or engagemen...

Thinking about running a sweepstakes to boost your brand or grow your email list? It can be a smart move, but ignoring the rules can land your business in trouble.   Why You Can’t Afford to ...

Running a sweepstakes sounds easy, but in 2025, a simple mistake can lead to fines, lawsuits, or account bans. Read first: Legal Loopholes: What You Need to Know Before Running a Sweepstakes   Mi...

Why do people keep entering sweepstakes, even when the odds of winning are slim? The answer isn’t just about the prizes, it’s about psychology. Winning (or even the chance of winning) taps into emotions ...

Sweepstakes are fun, but protect your info. Legit ones need only basics. Here's how to join safely.   1. Share Only What's Required Legitimate contests ask for: Name Email Ag...